Welcome.
This site shares my skills, design approach, and the way I bring ideas to life—from strategy to execution. Here you’ll find how I connect creativity, data, and collaboration to build seamless, user-centered solutions
YU SHAN
YU SHAN HSU
I'm a UX designer with a focus on B2C digital products. My work includes brand-side website design, design system planning, and leading cross-functional teams to optimize user experience. I use a data-driven approach to develop strategies for multi-language sites. With a strong foundation in front-end development, I ensure a smooth connection between design vision and technical implementation, creating digital experiences that are both user-centric and on-brand.
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Optimizes website performance and user experience for consumer-facing sites by improving speed, mobile usability, UI design, content, and e-commerce search—driving conversions and business growth
Crafting Addictive Shopping Journeys
Accessibility is the foundation of design, not an afterthought. Leading accessibility research and design strategy and collaborating closely with development teams to ensure front-end implementation meets WCAG standards.
Design for All: Web Accessibility as Foundation
Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family
Strategic UX & Service Design for Premium Gym Wellness
Aim to balance the life of people who smart working and themselves. Combine the Internet of things, IOT technology to not control but in more humanity way make user feeling more confidence on themselves.