About Me
About Me
About Me
YU SHAN HSU
I'm a UX designer with a focus on B2C digital products. My work includes brand-side website design, design system planning, and leading cross-functional teams to optimize user experience. I use a data-driven approach to develop strategies for multi-language sites. With a strong foundation in front-end development, I ensure a smooth connection between design vision and technical implementation, creating digital experiences that are both user-centric and on-brand.
User Experience Designer
ASUS| Taipei, Taiwan
Apr 2022 – May 2025
E-commerce Website Project
Hexschool Front-End Bootcamp| Remote + On-site
Mar 2021 – Nov 2021
Social Media Intern
New Crazy Colours | Monza, Italy
Jul 2020 – Oct 2020
Future Design Research club
Domus Academy X-Lab| Milan, Italy
Feb. 2020 - Apr.2020
User Experience Designer
ASUS| Taipei, Taiwan
Apr 2022 – May 2025
E-commerce Website Project
Hexschool Front-End Bootcamp| Remote + On-site
Mar 2021 – Nov 2021
Social Media Intern
New Crazy Colours | Monza, Italy
Jul 2020 – Oct 2020
Future Design Research club
Domus Academy X-Lab| Milan, Italy
Feb. 2020 - Apr.2020
User Experience Designer
ASUS| Taipei, Taiwan
Apr 2022 – May 2025
E-commerce Website Project
Hexschool Front-End Bootcamp| Remote + On-site
Mar 2021 – Nov 2021
Social Media Intern
New Crazy Colours | Monza, Italy
Jul 2020 – Oct 2020
Future Design Research club
Domus Academy X-Lab| Milan, Italy
Feb. 2020 - Apr.2020
Design target
I specialize in creating user-centered solutions by combining UX/UI design, front-end development, and accessibility. I'm adept at translating data insights and business objectives into successful design outcomes.
Design target
I specialize in creating user-centered solutions by combining UX/UI design, front-end development, and accessibility. I'm adept at translating data insights and business objectives into successful design outcomes.
Design target
I specialize in creating user-centered solutions by combining UX/UI design, front-end development, and accessibility. I'm adept at translating data insights and business objectives into successful design outcomes.

Optimizes website performance and user experience for consumer-facing sites by improving speed, mobile usability, UI design, content, and e-commerce search—driving conversions and business growth

Design That Sells: Crafting Addictive Shopping Journeys

Optimizes website performance and user experience for consumer-facing sites by improving speed, mobile usability, UI design, content, and e-commerce search—driving conversions and business growth

Design That Sells: Crafting Addictive Shopping Journeys

Optimizes website performance and user experience for consumer-facing sites by improving speed, mobile usability, UI design, content, and e-commerce search—driving conversions and business growth

Design That Sells: Crafting Addictive Shopping Journeys

Accessibility is the foundation of design, not an afterthought. Leading accessibility research and design strategy and collaborating closely with development teams to ensure front-end implementation meets WCAG standards.

Design for All: Web Accessibility as Foundation

Accessibility is the foundation of design, not an afterthought. Leading accessibility research and design strategy and collaborating closely with development teams to ensure front-end implementation meets WCAG standards.

Design for All: Web Accessibility as Foundation

Accessibility is the foundation of design, not an afterthought. Leading accessibility research and design strategy and collaborating closely with development teams to ensure front-end implementation meets WCAG standards.

Design for All: Web Accessibility as Foundation

Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family

Strategic UX & Service Design for Premium Gym Wellness

Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family

Strategic UX & Service Design for Premium Gym Wellness

Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family

Strategic UX & Service Design for Premium Gym Wellness

Aim to balance the life of people who smart working and themselves. Combine the Internet of things, IOT technology to not control but in more humanity way make user feeling more confidence on themselves.

Creating Calm: UX for Smart Workers’ Mental Balance

Aim to balance the life of people who smart working and themselves. Combine the Internet of things, IOT technology to not control but in more humanity way make user feeling more confidence on themselves.

Creating Calm: UX for Smart Workers’ Mental Balance

Aim to balance the life of people who smart working and themselves. Combine the Internet of things, IOT technology to not control but in more humanity way make user feeling more confidence on themselves.

Creating Calm: UX for Smart Workers’ Mental Balance
Personal skills
From strategy to execution, I create tailored design solutions that transform ideas into impactful digital experiences. My focus is on building designs that not only look beautiful but also deliver measurable results.
Personal skills
From strategy to execution, I create tailored design solutions that transform ideas into impactful digital experiences. My focus is on building designs that not only look beautiful but also deliver measurable results.
Personal skills
From strategy to execution, I create tailored design solutions that transform ideas into impactful digital experiences. My focus is on building designs that not only look beautiful but also deliver measurable results.
Service design
Designing end-to-end experiences that align business goals with user needs. I craft seamless service journeys that elevate brands and create meaningful connections with audiences.
01
Service design
Designing end-to-end experiences that align business goals with user needs. I craft seamless service journeys that elevate brands and create meaningful connections with audiences.
01
Service design
Designing end-to-end experiences that align business goals with user needs. I craft seamless service journeys that elevate brands and create meaningful connections with audiences.
01
Google Analytics (GA4)
Turning data into actionable insight. I leverage GA4 to track user behavior, measure performance, and uncover opportunities—helping businesses optimize design strategies and achieve measurable growth.
02
Google Analytics (GA4)
Turning data into actionable insight. I leverage GA4 to track user behavior, measure performance, and uncover opportunities—helping businesses optimize design strategies and achieve measurable growth.
02
Google Analytics (GA4)
Turning data into actionable insight. I leverage GA4 to track user behavior, measure performance, and uncover opportunities—helping businesses optimize design strategies and achieve measurable growth.
02
Front End knowledge
Bridging design and development with a solid understanding of front-end technologies. I ensure that every digital solution is not only visually compelling but also realistic and efficient to implement
03
Front End knowledge
Bridging design and development with a solid understanding of front-end technologies. I ensure that every digital solution is not only visually compelling but also realistic and efficient to implement
03
Front End knowledge
Bridging design and development with a solid understanding of front-end technologies. I ensure that every digital solution is not only visually compelling but also realistic and efficient to implement
03
Web Accessibility
Building inclusive digital experiences where everyone can participate. By integrating accessibility standards into design, I help brands extend their reach and strengthen their online presence
04
Web Accessibility
Building inclusive digital experiences where everyone can participate. By integrating accessibility standards into design, I help brands extend their reach and strengthen their online presence
04
Web Accessibility
Building inclusive digital experiences where everyone can participate. By integrating accessibility standards into design, I help brands extend their reach and strengthen their online presence
04
