Strategic UX & Service Design for Premium Gym Wellness
Envision and Design a service design solution to offer premium experiences in the field of wellness, inside the gym : Wealthy people / Between 40 and 60 years old / Busy in their successful career / Want to keep a wellness lifestyle / Share wellness lifestyle with their family
CLIENT
Technogym
CLIENT
Technogym
Role
Designer
Role
Designer
Service
Service Design & UXUI
Service
Service Design & UXUI
Responsibilities
Conducted comprehensive market and user research, developed detailed experience design components, and designed both the app interface and website. Focused on understanding user needs, crafting engaging experiences, and creating a seamless digital presence
Responsibilities
Conducted comprehensive market and user research, developed detailed experience design components, and designed both the app interface and website. Focused on understanding user needs, crafting engaging experiences, and creating a seamless digital presence
Responsibilities
Conducted comprehensive market and user research, developed detailed experience design components, and designed both the app interface and website. Focused on understanding user needs, crafting engaging experiences, and creating a seamless digital presence
Approach
In-depth Interviews, Persona, Stakeholder, Ecosystem Map, Service Bluepoint, Customer Journey Map, Prototyping and Value Proposition Canvas.
Approach
In-depth Interviews, Persona, Stakeholder, Ecosystem Map, Service Bluepoint, Customer Journey Map, Prototyping and Value Proposition Canvas.
Approach
In-depth Interviews, Persona, Stakeholder, Ecosystem Map, Service Bluepoint, Customer Journey Map, Prototyping and Value Proposition Canvas.
Target
Design a premium wellness service inside a gym tailored for affluent individuals aged 40-60 who are busy with successful careers, seeking to maintain a wellness lifestyle, and wish to share it with their families.
Target
Design a premium wellness service inside a gym tailored for affluent individuals aged 40-60 who are busy with successful careers, seeking to maintain a wellness lifestyle, and wish to share it with their families.
Target
Design a premium wellness service inside a gym tailored for affluent individuals aged 40-60 who are busy with successful careers, seeking to maintain a wellness lifestyle, and wish to share it with their families.
Design target
Design target
Design target
Design target
We did many kinds of research, which included Mystery shopping, Guerrilla interview and quality interview. According to their income and their lifestyle...etc. From these interviews, we know more about their lifestyle, what they consider more and also what's their hobbit
We did many kinds of research, which included Mystery shopping, Guerrilla interview and quality interview. According to their income and their lifestyle...etc. From these interviews, we know more about their lifestyle, what they consider more and also what's their hobbit
We did many kinds of research, which included Mystery shopping, Guerrilla interview and quality interview. According to their income and their lifestyle...etc. From these interviews, we know more about their lifestyle, what they consider more and also what's their hobbit
We did many kinds of research, which included Mystery shopping, Guerrilla interview and quality interview. According to their income and their lifestyle...etc. From these interviews, we know more about their lifestyle, what they consider more and also what's their hobbit
What Did We Find
After talked to them, we understood our clients with these characteristics are different in their daily life but they have something in common: They are facing high pressure from their career / Dealing with their kids could be a stress for them / They want to spend time as a couple too / They don't have quality time with their family.
What Did We Find
After talked to them, we understood our clients with these characteristics are different in their daily life but they have something in common: They are facing high pressure from their career / Dealing with their kids could be a stress for them / They want to spend time as a couple too / They don't have quality time with their family.
What Did We Find
After talked to them, we understood our clients with these characteristics are different in their daily life but they have something in common: They are facing high pressure from their career / Dealing with their kids could be a stress for them / They want to spend time as a couple too / They don't have quality time with their family.
What Did We Find
After talked to them, we understood our clients with these characteristics are different in their daily life but they have something in common: They are facing high pressure from their career / Dealing with their kids could be a stress for them / They want to spend time as a couple too / They don't have quality time with their family.
Feedback definition
This application aims to expand gym options for families while integrating Technogym. We recognize the challenge of keeping every family member motivated. Our mission is to create a service, not just another app, as technology should support users—not replace their quality time
Feedback definition
This application aims to expand gym options for families while integrating Technogym. We recognize the challenge of keeping every family member motivated. Our mission is to create a service, not just another app, as technology should support users—not replace their quality time
Feedback definition
This application aims to expand gym options for families while integrating Technogym. We recognize the challenge of keeping every family member motivated. Our mission is to create a service, not just another app, as technology should support users—not replace their quality time
Feedback definition
This application aims to expand gym options for families while integrating Technogym. We recognize the challenge of keeping every family member motivated. Our mission is to create a service, not just another app, as technology should support users—not replace their quality time